It looks like online shopping won’t slow down when the AUS dollar weakens, with data indicating online shopping is less effected by the exchange rate.
Tony Davis, director of Quantium said retail stores need to be thinking about how they can add an online strategy to their business.
“All consumers are far more likely to consider at least shopping around online, even if they make the final transaction at bricks and mortar”
“E-tail used to be thought of as the domain of the spotty geeks in the back bedroom – that isn’t the case any more, we’re seeing older demographics, more financially mature”
You can read more over at smh.com.au
